Video Sales Letters
That Convert.

64% of businesses said that video content would dominate their marketing strategies. Source: Nielsen

Sitting on the sidelines of today’s video revolution is akin to not having a website when websites became mainstream.

The video revolution is upon us. As a result, many of your website marketing and sales strategies should include video: An explainer video on your home page, a video sales letter (VSL) promoting your products or services and perhaps a few video blogs each month.

The truth is, most videos are not as effective as they can be. Either they don’t hold the attention of their audience, or they don’t induce the intended action. Through proven video sales letter copywriting, I’ve turned poor-converting video sales letters (VSLs) into rockstar revenue streams for clients. As an successful video sales letter copywriter, I’ve created several tips for quality VSL copywriting.

Use these proven tips to get your audience watching, thinking and acting:

• Talk to Your Target Market One-on-One — In your video sales letter copywriting, present to that one ideal customer. Never to the masses.
• Grab Them Right From the Start — Your energy and benefits must get their attention in the first 10 seconds of the video.
• Length of Video Should Fit Your Purpose — Want them to simply sign up for your newsletter? Make the video short. Selling a $300 online course? You’ll need 10-20 minutes to persuade them to buy.
• Have Only ONE Big Idea Per Video — Want to say more? Shoot another video.
• End with a Confident Call to Action — This is where you should be most energetic and passionate in your VSL copywriting script.

One last point: If you think video marketing is only for high-tech companies with sophisticated equipment, costly software and elaborate studios, think again. Anyone can do video.

Remember that content is king. If you present great content in your video sales letter script that’s overflowing with value, your technology and video quality will be secondary.

Looking for an effective video sales letter copywriter or VSL script writer, 9th Gear Marketing is your proven source.

Get a quick quote now for your next Video Sales Letter copywriting project.