Revenue-Generating
Sales Letters.

“Timid salespeople have skinny kids.”
– Zig Ziglar, personal development and sales legend

Before Email, before social media, before we all had 600 TV channels, businesspeople got rich from effective sales letters.

Today business owners are re-discovering the power of a well-written sales letter.

Sometimes it takes 24 pages to take the prospect all the way from being curious to becoming a customer. And other times, it takes just a single page.

Either way, as a successful direct response marketer, I have vast experience in the art of sales letter copywriting and direct mail copywriting (also called direct response copywriting). The key is to sidestep your target audience’s skepticism and doubt and push their emotional hot buttons. By delivering the personal and professional benefits they seek in their lives, and to do so in a believable manner, they will most likely take action… and buy!

With the price of postage today, you want to make sure every sales letter you send has the best chance of getting opened and read.

Follow these tips, and you may just see your response rate jump substantially.

• Disguise Your Sales Letter As Personal Mail — Don’t add a label or logo on the envelope. Hand write as much as you can.
• Address Your Prospect By Name — “To Whom It May Concern” or “Dear Friend” isn’t personalized.
• Include a Headline — Use a powerful headline to grab them right from the start.
• Call To Action — Include a compelling reason for them to contact you.
• Sign Your Letter — Sign with a pen… NOT a stamp or image of your signature.

Ready to attract a new audience, get more qualified leads and sell your products or services?

Looking for an effective direct response copywriter or sales letter copywriter? 9th Gear Marketing is your proven source.

Get a quick quote for sales letter copywriting or direct mail copywriting.