Why Products
Fly Off Shelves.
“You can’t bore people into buying your product.”
– David Ogilvy, The 20th Century’s Greatest Marketer and Copywriter
Are your product descriptions creative, fun and enticing like an Apple retail store? Or are they boring and commonplace like a Walmart?
On your website, your online store, your brochure and your catalog, the copy used to sell your product is just as important as your product image. Even more so.
The key is to present real, 4-dimensional benefits in your product descriptions.
For example, a riding lawnmower cuts grass, of course. But writing about its blades and grass-cutting features doesn’t speak to your audience. Rather, a proven product description copywriter would emphasize how the neighbors will be in awe of your well-manicured lawn, how it saved you enough time to watch the big football game, and how you feel like a cowboy in a John Wayne flick every time you take a few laps.
Even beyond selling the product in a compelling way, your product descriptions need to speak directly to your audience. Few copywriters or marketers have this touch. Thankfully, product description copywriting is one of my passions. As a proven product description copywriter, I enjoy writing creative and compelling product descriptions. It’s why my clients’ products sell.
Looking for a successful product description copywriter? 9th Gear Marketing is your proven source.
Get a no-obligation product description copywriting quote.