Wow-Worthy
Press Releases.

Despite what you may have heard, the humble press release
IS NOT DEAD.

The main differences today when it comes to press releases are the methods in which they are submitted and the media that publish them.

Today, rather than old school media, press releases are more likely picked up and circulated by online newspapers and magazines, bloggers, website news services, Twitterers and other social media sites.

While these sources may not sound as lucrative and opportunistic as having your corporate event published in the New York Times or Wall Street Journal, all it takes is one or two viral opportunities, and your press release copywriting suddenly reaches millions.

The more press releases you have on social sharing sites, online magazines and newspaper sites and industry-focused sites, the more links and traffic you’ll have coming right back to your website.

As a successful press release copywriter for many years, I’ve created a few tips to help you create and distribute a press release for optimum exposure:

• Appeal to Both Publishers and Readers — Before your audience can read your press release, it first must be published.
• Be Informative, Compelling and Newsworthy — Make your content unique and valuable.
• First Things First — Start with a powerful headline that delivers a solid promise to the reader.
• Use the 5 W’s (And H) — Answer questions using Who, What, Where, When, Why and How.

In short, it takes a lot of work in writing press releases that get published, stand out from the crowd and deliver results to your business. But in my 22+ years of press release copywriting experience, I’ve had some success.

Looking for an effective press release copywriter? 9th Gear Marketing is your proven source.

Go ahead and get a no-obligation quote for press release copywriting today.