Traffic to Treasure.
Landing Pages that Convert.
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” – Jeff Eisenberg, CEO of BuyersLegends.com
As much as you strategize to have your website corral users to a specific path and take an action you want them to take, the user ultimately decides where he or she wishes to go. That’s why most websites have extremely low conversion rates — usually 1% or less.
If you wish to lead your prospect down a singular path and take a single desired action — leaving their name and email, signing up for a free trial or ultimately purchasing a product or service — that’s when you seek the benefits of a landing page or squeeze page.
The name of the game for successful landing page copywriting and sales page copywriting is conversion. It’s not how many people land on your page that matters. It’s not how much they read, how many videos they watch and the amount of time they spend on the page. You judge the success of landing page copywriting by the percentage of people that take the desired action.
So how do you make the climb from a low 1% or 2% conversion to a conversion rate of 5%, 10% and more?
- Remove Navigation — Keep your prospects’ focus on that single page
- Form Friendly — Make sure the form on your page is easily seen and quick to complete.
- A/B Split Test — Test every element possible to ensure the highest conversion rate.
- Strong Headline and Images — In mere seconds, your headline and images should entice your audience to continue reading.
- Trustworthy Testimonials — Include specific testimonials from real people that tell a powerful story.
I love writing landing pages, sales pages and marketing funnels. There’s just something about leading prospects through a process that generates a valuable lead or closes the sale.
When you’re serious about turning your online presence into a lead generation and moneymaking machine, I’d love to help you create a winning landing page.
Looking for an effective landing page copywriter or sales page copywriter? 9th Gear Marketing is your proven source.